Its KEY

Archive for March 8th, 2010|Daily archive page

iPad Adverting during The Academys

In Technology on March 8, 2010 at 10:55 pm

An Apple in the eye

Pooh! I missed the commercial, but I did find this awesome and informative breakdown of the marketing placement and the near future of iPads wi-fi version::

Apple (NSDQ:AAPL) aired its first iPad advertisement during the 2010 Academy Awards Sunday night in an effort to show the multiple capabilities of the device, which is slated for launch next month.
The ad shows the ease with which iPad users can write e-mails on the device’s large touch enabled keyboard, and also shows users downloading movies and music, uploading and viewing photos, searching the web and reading news.

Both Apple’s new e-book platform and The New York Times are heavily featured throughout the commercial, which uses the tune ‘There Goes My Love’ by The Blue Van as background music.

Apple’s Web site calls the iPad “a magical and revolutionary product at an unbelievable price.” Wall Street analysts predict Apple will sell anywhere between 4 million and 5 million units this year.

On April 3, Apple will launch a Wi-Fi-only edition of the iPad that comes in 16GB, 32GB and 64GB models. The more expensive 3G/Wi-Fi model, which starts at $629, won’t be released until late April.

The iPad will launch with two data plans from AT&T (NYSE:T): one will have a month data cap of 250GB a month for $14.99, the other with unlimited data for $29.99. Both will include free use of AT&T hotspots.

Similar to the iPhone, the new iPad features a multi-touch screen that can be viewed either vertically or horizontally just by turning it in your hands. The iPad’s central processor is in-house hardware, presumably from its P.A. Semi-subsidiary, a 1GHz fourth-generation ARM-based chip. The iPad has 10 hours of battery life, it’s half an inch thin and weighs 1.5 pounds.

Critics have attacked the iPad for its lack of a built-in Webcam, Flash support, HDMI and GPS capabilities. Given the massive amount of hype that built up around the iPad prior to its launch, some industry watchers believe the product may have trouble meeting customers’ expectations.

Tablet PCs have a long and lackluster history, but the competition appears to believe the iPad may give this segment a boost. Apple’s iPad will be joined on the market sometime later this year by tablets from competitors like Microsoft, Dell, Sony, Acer and Hewlett-Packard.

I like the prospects of –I’m positively eyeballing the iPad
I’m Qui
Thinking the wi-fi version with all of the other features – [pray the web cam] ain’t bad.