Law #1 encouraged you to SEE YOUR VISION and STICK WITH IT. Law #1 begins with the words: “Never Change for the mainstream – stay in your lane, and if you’re talented  and resilient enough the mainstream will come to you.

Law #2:
ALWAYS DO YOU.
“It takes courage to grow up and turn out to be who you really are. — E. E. Cummings“

Russell lays it out: “I’ve been credited deservedly or not, with several innovations in my career. But none have earned me as much respect (and created as many new opportunities) as my perceived ability to identify and build brands.  For over twenty years, I’ve been blessed with a reputation as a tastemaker, someone with a finger on the pulse of what’s cool in music, film, clothes, technology, and even politics. So how has an old bald guy like myself been able to maintain such a precarious perch in the hot-today-cold-tomorrow world of hip-hop? It’s simple.  I always try to follow the Law of Do You, which stresses staying true to who you are and what you like instead of following trends.

That’s something I learned growing up in the hip-hop nation, which has always put a priority on integrity and respecting what’s real.  Over the years, I’ve tried to apply this law to all my endeavors, making sure I only promote products that i believe in, rather than those that seem to have the most profit potential.  Adhering to this law is what has allowed the Def FJam and Phat Farm brands not only to survive in the ficklest of markets but actually to thrive ever year too.

Pursue and execute knowledge whether or not you went to college.

Out of all the laws in the book, this is the one I feel the most confident about, because I’ve seen it work so many times, not only for myself but for the people around me as well.  I’ve seen Kimora Lee find tremendous success with Baby Phat and her other endeavors by Doing Her.  If you choose something with Kimora’s name on it, whether it’s a pair of jeans or a TV show or a perfume, you know you’re going to get her fabulous attitude.  Even if the fashion gods announced tomorrow that fabulous was “out” and shabby was “in,” Kimora would still be fabulous.  She’s going to personify that attitude no matter what’s trendy at the moment.  So if that fabulous attitude is what you’re looking for,  you’ll always know that Baby Phat or Simmons Jewelry is where you can find it.  By always Doing You, Kimora has been able to build a strong, lasting brand.

But while there will be considerable discussion about business in this chapter, never forget that, like every law I promote, Do You really is a spiritual law.  When I talk about Doing Yo, I’m really just asking you to listen to that voice of God inside of you again.  Because without that voice, you’ll never be able to tap into the resources God has blessed you with.  Instead,  you’ll end up following the world, which will never be as rewarding as Doing You and following the path God has blessed you with. Instead, you’ll end up following the world, which will never be as rewarding as Doing You and following the path God has laid out for you.

So if it seems at times during this chapter I’m using material success to prove this law, keep in mind that the toys are just one of the many rewards you’ll receive from staying true to yourself.  Most importantly, you’ll get the happiness that comes from having a positive impact on the world while doing God’s work. From Gandhi to Bob Marley to Tupac, so many people throughout history have been able to change the world by Doing You.  Not even because they’re confident in their own ability, but because they have such a strong faith in the ability that God has put inside them.  They take the time to listen to that voice and have faith, you can use Law of Do You to take yourself to tremendous heights as well.”

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Happy Holidays dear readers, allow me to encourage you to
put on for no man and Always Do You.

The world is filled with too many mini me’s, similars and seems alike.
Come strong in who you are. Variety is the spice of life.
Don’t get caught up in the ‘we do it like this’-type trife.
Set out to be distinguished in your unique life stride.

Me? I’m well on my way – there is no other
that blogs and rants in griot chant
than me, the word loving mother.

My style of conversation is not popular and I am not up for change.
I’m Qui
Welcome to Qui Entertainment where Doing You is everythang!